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HTC quietly debuts One E9+ in China with 5.5-inch, Quad HD screen

Without any fanfare, HTC places its first smartphone with a 2,560x1,440-pixel resolution on its Chinese website.

The 5.5-inch HTC One E9+ arrives with no fanfare. HTC China

You'd think that HTC would loudly trumpet its first Android smartphone to receive a 2,560x1,440-pixel resolution, but no. HTC instead posted the new One E9+ on its Chinese website without any fanfare.

The silence around the new One E9+ is curious to be sure, given the phone packs its sharpest display yet, and on a 5.5-inch screen.

According to the smartphones's specifications, the One E9+ has a 13-megapixel rear camera with an front-facing UltraPixel shooter. Inside, you get an octa-core Mediatek processor with 2GB RAM and 16GB internal storage.

Running HTC's Chinese site through Google Translate, we see that the phone runs the latest Android 5.0 OS with Sense 7.0.

There is a little confusion, however. While the main splash screen talks up the 2,560x1,440 pixel resolution (for a 534 pixels-per-inch pixel density), the specs page lists a display resolution of 1,920x1,080 pixels. Is it possible that there are actually two models expected here, an E9 and the E9+?

A likely scenario is that HTC may have jumped the gun and is listing something that shares details from both. Until HTC formally announces either model, however, we'll have to sift through things a bit.

CNET has contacted HTC for clarification on the E9+ and will update the post with new information.

While most of the details dovetail with previously leaked hardware, a rumored E9 has been alleged to carry a 20-megapixel rear camera with 3GB RAM and 32GB storage.

HTC hasn't mentioned anything about pricing or availability either, but we can look to its predecessor, the One E8 , for clues. Like that phone, this one will likely sell in select regions, including Asian markets. We'll keep you updated as we learn more.