Helio definitely has some interesting marketing strategies up its sleeve. First it proclaims in its TV ad that "it's not a phone company" (and don't you dare call the Hero or the Kickflip a phone). Now it's offering to waive the two-year service agreement for new customers--if you happen to be a MySpace member, that is. Of course, this ties in with its exclusive deal with MySpace Mobile and directly targets those addicted to the social networking site. So if you happen to be in that demographic and don't mind plunking down the cash for a new phone, you might want to take advantage of this offer while it lasts.