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Google's $50 microsuede Nexus 7 cases arrive in four colors

Google's gets four new smart cases for its 2013 Nexus 7, but at $50 a pop they're pricey compared with the $229 tablet and cases made by rivals.


Nexus 7 owners looking to protect their tablet now have four new cases from Google.

Introduced Tuesday on its Play Store, Google's $49.99 cases for the 2013 Nexus 7 model come in black, white or gray -- with colored accents. And similar to Apple's Smart Covers and Amazon's new Kindle Fire HDX cases, the covers can contort to function as stands that prop up the tablet in one of two positions:


Google's Nexus 7 debuted back in July, and was the first device to run with Android 4.3 Jelly Bean. Considering the entry level price of the tablet starts at $229, $50 is on the higher end of what most first-party cases cost, but where Google could make higher margins on what's historically been a very low-margin product.

Google says all four of the new cases ship in one day, and work with both the Wi-Fi and Wi-Fi + cellular models.