Google will hold Nexus event September 29 in San Francisco
The search giant and Android maker will introduce two smartphones, one made by LG and the other by Huawei.
Roger ChengFormer Executive Editor / Head of News
Roger Cheng (he/him/his) was the executive editor in charge of CNET News, managing everything from daily breaking news to in-depth investigative packages. Prior to this, he was on the telecommunications beat and wrote for Dow Jones Newswires and The Wall Street Journal for nearly a decade and got his start writing and laying out pages at a local paper in Southern California. He's a devoted Trojan alum and thinks sleep is the perfect -- if unattainable -- hobby for a parent.
ExpertiseMobile, 5G, Big Tech, Social MediaCredentials
SABEW Best in Business 2011 Award for Breaking News Coverage, Eddie Award in 2020 for 5G coverage, runner-up National Arts & Entertainment Journalism Award for culture analysis.
Shara Tibken was a managing editor at CNET News, overseeing a team covering tech policy, EU tech, mobile and the digital divide. She previously covered mobile as a senior reporter at CNET and also wrote for Dow Jones Newswires and The Wall Street Journal. Shara is a native Midwesterner who still prefers "pop" over "soda."
BERLIN -- Google is doubling down on its Nexus smartphones.
The tech giant is set to hold an event September 29 in San Francisco to unveil two new Nexus devices, according to people familiar with the company's plans. One smartphone will be a smaller version of a Nexus phone made by LG, while the second will be a larger version of a device built by Huawei.
The Nexus smartphones are essentially Google's "flagship" devices that show off the latest version of its Android software, which powers the majority of the world's smartphones. In this case, the Nexus devices will be the first to run Android 6.0, dubbed Marshmallow. Over the years, hardcore fans have gravitated toward these flagship phones as the "purest" Android experience, free of tweaks by carriers or handset makers. As a result, each manufacturer associated with a Nexus phone gets to enjoy a bit of extra buzz.
A Google spokeswoman declined to comment.
The move is particularly critical for Huawei, which makes Android phones but is building a Nexus device for the first time. The Chinese vendor has made a push to create more high-end smartphones and better build its brand, but Huawei remains relatively unknown in Western markets such as the US. Having Google partner with the company on a Nexus smartphone gives Huawei additional credibility in the Android community.
It's the third time Google has partnered with LG on a Nexus phone. The Korean vendor previously built the well-regarded Nexus 4 and Nexus 5 phones, notable for their affordability, slick design and decent components.
What's unclear is how much either Nexus smartphone will cost. Both devices are coming out at a time when handset vendors are introducing more competitively priced smartphones. Motorola, for instance, introduced its Moto X Pure Edition for $399. Companies such as ZTE, Huawei and Alcatel OneTouch offer smartphones that are even cheaper. An Apple iPhone 6, in comparison, starts at $650 without a two-year contract. (Apple, by the way, will be hosting an event next week at which it's likely to unveil its next iPhone models.)
But thanks to its deep ties with Google, the Nexus line has never completely been about price.