Apple Music Karaoke Mode Musk Briefly Not Richest COVID Variants Call of Duty and Nintendo 'Avatar 2' Director 19 Gizmo and Gadget Gifts Gifts $30 and Under Anker MagGo for iPhones
Want CNET to notify you of price drops and the latest stories?
No, thank you

Google, Microsoft, others form group to expand Wi-Fi

Well-known cable and tech firms announce the formation of a coalition to expand access to Wi-Fi networks.

The Wi-Fi bottleneck.

In response to the expansion of mobile technology and data-hungry consumers, a number of cable and technology companies have formed a coalition to expand access to Wi-Fi networks.

According to The Wall Street Journal, Comcast, Time Warner Cable, Charter Communications, Google, and Microsoft were announcing the new drive on Thursday.

Now confirmed, the 18 companies and groups involved in WifiForward also include Motorola, Best Buy, and the Consumer Electronics Association.

A mission statement describes the coalition as "ad hoc, broad-based group of companies, organizations and public sector institutions working to alleviate the Wi-Fi spectrum crunch and to support making Wi-Fi even better by finding more unlicensed spectrum." In addition, the alliance aims to protect and strengthen existing unlicensed spectrum designations, free up spectrum for unlicensed use at a variety of frequencies, and establish transparent and predictable unlicensed rules that encourage the growth and deployment of networks.

WifiForward will lobby the US government to free up additional spectrum resources that can be used to create new Wi-Fi networks, the allocation of which could lessen the burden on congested networks already under strain due to the expansion of mobile technology, data-hungry applications and both audio and video streaming.

According to Cisco, about 57 percent of all mobile data traffic in the United States is carried over Wi-Fi, and users consume roughly 1.4GB of data per month. However, the tech firm predicts that by 2018, 64 percent of mobile traffic will be supported by Wi-Fi and data consumption will increase to 9GB a month.

Improving Wi-Fi access makes sense for companies such as Google and Microsoft, as they rely on spectrum for their cloud-based and Web services. Google, for example, believes that improving speeds of networks will bolster software as a service in the future, and to this end is researching ways to boost data transmission speeds to 10Gbps.

The announcement of the coalition comes in as Comcast revealed plans to acquire Time Warner Cable for $45.2 billion through a stock swap. It is unknown if this acquisition will have any effect on Time Warner Cable as a partner within WifiForward.

This story posted originally as "Microsoft, Google, Comcast among supporters for Wi-Fi access expansion" on ZDNet.