Google Lens: Everything you need to know about this helpful AR feature

Instead of searching the web with words, Google wants you to search the world using photos.

Jason Cipriani
Jason Cipriani
Jason Cipriani Contributing Writer, ZDNet
Jason Cipriani is based out of beautiful Colorado and has been covering mobile technology news and reviewing the latest gadgets for the last six years. His work can also be found on sister site CNET in the How To section, as well as across several more online publications.
Jason Cipriani
2 min read

Google Lens was first revealed alongside Google's Pixel 2 and Pixel 2 XL phones as a tool to help users identify real-world objects. Since then, Google has expanded Lens to more Android phones, and even plans on bringing the feature to the iPhone.

Watch this: Google Lens is smart enough to identify flower species

What does it do?

Google Lens uses the camera on a phone to scan various items, text, and documents and reveal pertinent information about what it sees. Some examples of how you can use it include:

  • Identify the type of flower in a photo 
  • Provide details about a movie based on a poster 
  • Show reviews and ratings for a business based on the storefront.
  • Scan a flyer or document and identify an email address, phone numbers, etc. 

In short: Lens will scan photos you've snapped or saved and provide additional information about what is in the photo.

No longer exclusive to Pixel 

At launch, Google Lens was exclusive to the Google Pixel phone lineup. However, in February, Google announced that Lens would soon make its way to Samsung, Huawei, LG, Motorola and HMD/Nokia phones via Google Assistant. The iOS Google Photos app will also receive an update, adding Lens in the process. 

How to use it

The Lens app isn't an app at all. In fact, it's built directly into Google Photos and Google Assistant. As Google continues to push out Lens, you'll eventually see a Lens icon in the Photos and Assistant apps. 

Screenshot by Jason Cipriani/CNET

When viewing a photo in the Photos app, tap the Google Lens icon and a bunch of dots will dance around the screen as Assistant analyzes whats in the photo. A few seconds later, Assistant will present a few options or a guess of what's in the picture.

Screenshots by Jason Cipriani/CNET

Using Google Lens directly from Assistant is just as easy. Launch Assistant, then tap the Lens button. You then need to tap on what it is you're trying to identify or use Lens on.

Update, Feb. 27: This story was originally published on Oct. 4, 2017, and has since been updated to include new features.

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