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The new Samsung Galaxy S21 smartphone lineup will be cheaper than the current Galaxy S20 family. The new devices will cost about $200 less, the Galaxy S21 starts at $800 and the S21+ starts at $1,000, and the Galaxy S21 Ultra starts at $1,200.
Of course, we're not too surprised at the news after South Korean leaker Landsk speculated a potential ahead of the event.
The company made the announcement at its annual Samsung Unpacked event on Jan. 14 -- the last day of . The South Korean company's event theme is "Welcome to Everyday Epic." .
Meanwhile, Samsung is touting its new foldable phones as "more accessible," which could point to lower prices more broadly. The tech giant could be feeling pressure to make its devices more affordable after seeing a more than 20% sales drop in the second quarter of 2020. Analysts point to the coronavirus pandemic as the reason for the smartphone sales plunge.
Samsung did not respond to a request for comment.
The new phones are the follow-up to the S20 phones, which Samsung released last year to accommodate multiple budgets. Rumors were circulating as early as November that Samsung was already mass-producing the Galaxy S21.