Forget roses -- use Uber to order skywriting on Valentine's Day

If you want to impress your sweetheart on Friday, or just spend a bunch of money trying to, Uber lets you write a message in the clouds.

Donna Tam Staff Writer / News
Donna Tam covers Amazon and other fun stuff for CNET News. She is a San Francisco native who enjoys feasting, merrymaking, checking her Gmail and reading her Kindle.
Donna Tam

Valentine's Day is approaching, and we know what that means: another off-the-wall promotion from Uber.

The on-demand car service is adding the ability to order skywriting messages from its app for select cities on Friday.

From 10 a.m. to 6 p.m. there will be an "UberSKY" option on the app for users in New York, Los Angeles, San Diego, and Dallas. If you get a confirmation, an Uber rep will call you and take down your message, which can be up to 12 characters long.

The splashy Valentine's Day promotion is part of a bigger MasterCard promotional campaign and costs $500. Like every other Uber promo, the demand for the service will probably be higher than the supply so you may have to try multiple times.

Alongside its on-demand skywriting, Uber is also trying to sweeten up its customers by partnering with ProFlowers for another promotion -- this time it's in all US cities where Uber operates -- where some Uber riders will receive a rose and a ProFlowers discount card during their rides.

Uber has done similar promotions before, including on-demand roses on Valentine's Day, Christmas trees in December, and, probably the most popular, adoptable kittens delivered right to your door. It's a peek into the company's vision for a world of instant gratification. Maybe one day, these won't just be promotions but regularly available services.