Facebook, Instagram add location info to high-reach posts ahead of 2020 elections

The social media giants want you to know who and where political posts come from.

Corinne Reichert Senior Editor
Corinne Reichert (she/her) grew up in Sydney, Australia and moved to California in 2019. She holds degrees in law and communications, and currently writes news, analysis and features for CNET across the topics of electric vehicles, broadband networks, mobile devices, big tech, artificial intelligence, home technology and entertainment. In her spare time, she watches soccer games and F1 races, and goes to Disneyland as often as possible.
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Corinne Reichert
Facebook Instagram location info

Facebook and Instagram will begin providing location info on high-reach posts.


Facebook has begun adding location information to posts by high-reach Facebook pages and Instagram accounts on all their posts. It's part of a greater effort to ensure people know who is behind the posts, accounts and pages on its social media platforms, especially during the run-up to the 2020 presidential election, Facebook and Instagram said Wednesday.

Facebook and Instagram will trial the feature in the US. It'll target accounts and pages based outside the US that have big audiences inside the US. 

This way, "people have more information to help them gauge the reliability and authenticity of the content they see in their feeds," Anita Joseph and Georgina Sheedy-Collier, product managers at Facebook and Instagram, respectively, wrote in a blog post. 

"These changes are part of our broader efforts to protect elections and increase transparency on Facebook and Instagram so people can make more informed decisions about the posts they read, trust and share."

By swiping up on a post or page, you'll see a message like this: "This account and many of its followers are based in difference locations," and "Account based in Brazil."

Watch this: YouTube cracks down on voter misinformation ahead of 2020 election season