Face it, you can't get enough jumbo smartphones

Yep, size matters.

Roger Cheng Former Executive Editor / Head of News
Roger Cheng (he/him/his) was the executive editor in charge of CNET News, managing everything from daily breaking news to in-depth investigative packages. Prior to this, he was on the telecommunications beat and wrote for Dow Jones Newswires and The Wall Street Journal for nearly a decade and got his start writing and laying out pages at a local paper in Southern California. He's a devoted Trojan alum and thinks sleep is the perfect -- if unattainable -- hobby for a parent.
Expertise Mobile, 5G, Big Tech, Social Media Credentials
  • SABEW Best in Business 2011 Award for Breaking News Coverage, Eddie Award in 2020 for 5G coverage, runner-up National Arts & Entertainment Journalism Award for culture analysis.
Roger Cheng

The Samsung Note franchise was the start of the phablet trend. 


Remember how we mocked early adopters for those jumbo Galaxy Note phones just a few years ago?

Nowadays, big phones are everywhere. 

Samsung may have blazed the trail, but other handset makers like Apple have followed suit with their own supersized smartphones, also known in the industry as phablets. The pace of phablet growth is expected to be 18.1 percent through 2021, compared with the total smartphone market growth rate of 3 percent, according to IDC

Half or more of Apple's iPhone shipments are expected to be of the larger variety, IDC said. 

"In 2012, phablets were just 1 percent of smartphone shipments and now they are approaching 50 percent of the market just a few years later," said IDC analyst Ryan Reith. 

IDC also predicts that the market share position for Android and iOS will remain steady for the next five years, squeezing out any other operating system.

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