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Does Apple CEO Tim Cook deserve an A? (The 3:59, Ep. 99)

We rate the many hits and many misses from the tech giant during Cook's five years at the helm.

benrubin.jpg
benrubin.jpg
Ben Fox Rubin Former senior reporter
Ben Fox Rubin was a senior reporter for CNET News in Manhattan, reporting on Amazon, e-commerce and mobile payments. He previously worked as a reporter for The Wall Street Journal and got his start at newspapers in New York, Connecticut and Massachusetts.
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Roger_Cheng.jpg
Roger_Cheng.jpg
Roger Cheng Former Executive Editor / Head of News
Roger Cheng (he/him/his) was the executive editor in charge of CNET News, managing everything from daily breaking news to in-depth investigative packages. Prior to this, he was on the telecommunications beat and wrote for Dow Jones Newswires and The Wall Street Journal for nearly a decade and got his start writing and laying out pages at a local paper in Southern California. He's a devoted Trojan alum and thinks sleep is the perfect -- if unattainable -- hobby for a parent.
Expertise Mobile, 5G, Big Tech, Social Media Credentials
  • SABEW Best in Business 2011 Award for Breaking News Coverage, Eddie Award in 2020 for 5G coverage, runner-up National Arts & Entertainment Journalism Award for culture analysis.
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Ben Fox Rubin
Roger Cheng
Apple Store logo with a green leaf signifying green energy initiatives
James Martin/CNET
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Tim Cook had some very big shoes to fill.

Five years after taking over as Apple CEO from Steve Jobs, Cook has recreated the company's culture by making it much more focused on social issues. But Apple under Cook hasn't made as many big changes in its hardware, with Cook's only new category of product being the Apple Watch.

We debate Apple's biggest changes under Cook and look at what the company's next five years might offer, from iPhone improvements to self-driving cars.

The 3:59 gives you bite-size news and analysis about the top stories of the day, brought to you by CNET Executive Editor Roger Cheng, Senior Writer Ben Fox Rubin and Producer Bryan VanGelder.

Check out the extended shows on YouTube.

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