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Did Nokia out a higher-end Lumia?

Speaking to a French publication, the head of Nokia France compares the Lumia 800 to a BMW 5 Series car--and hints at a 7 Series equivalent.

Roger Cheng Former Executive Editor / Head of News
Roger Cheng (he/him/his) was the executive editor in charge of CNET News, managing everything from daily breaking news to in-depth investigative packages. Prior to this, he was on the telecommunications beat and wrote for Dow Jones Newswires and The Wall Street Journal for nearly a decade and got his start writing and laying out pages at a local paper in Southern California. He's a devoted Trojan alum and thinks sleep is the perfect -- if unattainable -- hobby for a parent.
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  • SABEW Best in Business 2011 Award for Breaking News Coverage, Eddie Award in 2020 for 5G coverage, runner-up National Arts & Entertainment Journalism Award for culture analysis.
Roger Cheng
2 min read
Could a higher-end addition to the existing Lumia lineup be in the works? Nicole Lee/CNET

The Lumia 800 isn't even out yet, and there's already talk of the next big Nokia smartphone on the way.

The head of Nokia France, speaking to France's LesEchos newspaper, said the company plans to have a full range of smartphones in an effort to attack every segment of the market, WMPoweruser reported today.

The exec likened the Lumia 800, which many assume to be Nokia's flagship Windows Phone device, to a BMW Series 5, and said there would be a full range of products, including a Series 3 and Series 7 model as well. If the Lumia 710 is the lower-end model, and the Lumia 800 is a midtier product, that suggests a more powerful smartphone is in the works.

While Lumia is meant as a portfolio of products, the Lumia 800 is the current flagship phone, said Nokia representative Keith Nowak.

"We haven't revealed what else may be in store in the future for the Lumia portfolio," he said.

The Lumia 800 and Lumia 710 were unveiled at an event in London last month, providing the first tangible fruits of Nokia's alliance with Microsoft. While physically similar to older Symbian phone, the user experience is completely different thanks to the Windows Phone operating system.

The Lumia 800, which features a unique polycarbonate plastic body, a faster processor, and better camera, was meant to be the higher-end device. It's expected to be priced around $585 when it launches.

Nokia is also packing in special apps including its navigation service, a Pandora-like music app called MixRadio, and an ESPN hub in an effort to get its phone to stand out in the crowd. The phone is debuting in Europe first, with other regions to follow.

Nokia will certainly need as much attention as it can get for its products. The company is throwing a massive marketing campaign around the world to get the word out on its new phones. It is banking on its strong brand recognition in different markets around the world to drive its comeback.

In the U.S., Nokia is still relatively quiet, with no carrier partner announcements yet. A product isn't expected here for another few months. The company has a larger challenge in the U.S. in reviving its brand, having struggled in the region for years.

A higher-end Lumia phone could potentially run on a faster 4G connection, which would at least draw the interest of the U.S. carriers, which are all rolling out their next-generation networks now.

Not content to simply dish on another Lumia phone, the Nokia exec also confirmed that Nokia would have a tablet running Windows 8 in June. Microsoft's next-generation operating system is expected to ship some time next year.

Nokia hasn't released information about its plans for a tablet, Nowak said.