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Cricket Wireless customers can earn bill credits by viewing ads

The carrier partners with Adfone to roll out a rewards app and program called Ad It Up.

Abrar Al-Heeti Technology Reporter
Abrar Al-Heeti is a technology reporter for CNET, with an interest in phones, streaming, internet trends, entertainment, pop culture and digital accessibility. She's also worked for CNET's video, culture and news teams. She graduated with bachelor's and master's degrees in journalism from the University of Illinois at Urbana-Champaign. Though Illinois is home, she now loves San Francisco -- steep inclines and all.
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Abrar Al-Heeti
cricket

Cricket is launching a new ad-based rewards program.

Cricket Wireless

Cricket Wireless and mobile rewards developer Adfone are rolling out a rewards app and program called Ad It Up, the companies said Tuesday. Using the app, Cricket Wireless customers across the US can choose to view ads on their phone and, in return, earn points that can be redeemed for bill credits. 

The Ad It Up app will come "preloaded on millions of select Cricket Android phones," the companies said, but customers can choose to opt in or out from their devices. 

When customers register for the program, they'll be asked to choose their interests so the program can show them targeted ads. 

"This deployment represents a sizable opportunity for both advertisers reaching Cricket customers as well as telecom companies looking to build and generate revenue in revolutionary ways," Adfone CEO Brian Boroff said in a release.