Cell phone games and content appear to be going all interactive. AirPlay is showing an application designed to make football viewing on a cell phone more interactive. AirPlay Football will let viewers make play calls before they happen while viewing a game on a mobile handset. Viewers will also be able to answer trivia questions, participate in polls, view game news, and compete against other users in their play calls.
Meanwhile Capcom Interactive introduced ESPN Poker Club, a new mobile game in the style of Texas Hold 'Em. Participants can create a unique identity by customizing the face, hairstyle, hair color, eyewear, and hat of their player.