Following a small naming snafu, network equipment maker
Cabletron Systems has finally renamed the software unit it plans to spin off in an
attempt to boost its business.
Cabletron tomorrow plans to unveil the new name for its Spectrum software
business unit as Aprisma Management Technologies, according to the company.
The networking firm eventually plans to spin off Aprisma, and may offer
public shares early next year, president Michael Skubicz said. Aprisma makes
software that monitors and manages the operations of corporate, telephone
and Internet service provider (ISP) networks.
Cabletron believes an Aprisma IPO could help turn the company's fortunes
around. The networking firm, which posted a strong second quarter in September, has
lost market share to rivals like Cisco Systems the past few years.
The name "Aprisma" is derived from the word "prism," and is symbolic of the
company's attempts to provide network management software to all network
equipment makers, Skubicz said. The new name also alludes to Aprisma's
former name, Spectrum.
"We're happy and relieved. We've been through a lot of different names,"
The company's first attempt to christen Spectrum with a new name was foiled in September when a small
software start-up grabbed the name "Netuitive" before Cabletron could
legally claim it. Cabletron had been prepared to unveil the new corporate
identity at the Network+Interop trade show, but was forced to scurry back to
the drawing board.
The company, however, plans to keep the Spectrum name for its software
products, Aprisma vice president of marketing Darren Orzechowski said. "We
didn't want to lose the Spectrum brand name. It's been out there over nine
years," he said. We thought Aprisma did a good job leveraging the equity the Spectrum name had in the marketplace."
To establish the new brand, Cabletron plans to spend
dollars to market Aprisma next year, Orzechowski said, including a sponsorship of the
presidential debates in New Hampshire in early January. The company also
plans to advertise in print and on television, he added.
Aprisma competes with IBM subsidiary Tivoli, Hewlett-Packard and start-ups
like Micromuse, in the management software market.