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AT&T slashes prepaid GoPhone rates October 3

AT&T's planned reduction of two of its prepaid plans for GoPhone chop current prices by a third to a half.

Jessica Dolcourt Senior Director, Commerce & Content Operations
Jessica Dolcourt is a passionate content strategist and veteran leader of CNET coverage. As Senior Director of Commerce & Content Operations, she leads a number of teams, including Commerce, How-To and Performance Optimization. Her CNET career began in 2006, testing desktop and mobile software for Download.com and CNET, including the first iPhone and Android apps and operating systems. She continued to review, report on and write a wide range of commentary and analysis on all things phones, with an emphasis on iPhone and Samsung. Jessica was one of the first people in the world to test, review and report on foldable phones and 5G wireless speeds. Jessica began leading CNET's How-To section for tips and FAQs in 2019, guiding coverage of topics ranging from personal finance to phones and home. She holds an MA with Distinction from the University of Warwick (UK).
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GoPhones like this LG Prime CNET

AT&T announced new payment plans for GoPhone today that drastically cut costs to the wireless carrier's prepaid phone service. The revised plans go into effect on October 3, and lower the price of using the Unlimited Daily Talk and Text and Simple Rate plans.

Unlimited Daily Talk and Text users will now pay $2 per day for days they use their phones, as opposed to $3, and the plan includes 200 MB of data. Simple Rate users will see prices drop from 25 cents per minute to 10 cents per minute. Charges apply for making or receiving voice calls, text or IM, and picture or video messages.

Although the plans are still subject to a daily access fee that's "assessed each day you use your phone for a voice call and is normally debited from your account balance on the first call of the day," according to the GoPhone Web site, these new prices reflect deep discounts that will certainly make a compelling argument for those in the prepaid market to switch allegiances.

For more information about prepaid plans versus contracts, see CNET Reporter Maggie Reardon's latest column.

GoPhone, AT&T
GoPhone plans as of October 1, 2010. Screenshot by Jessica Dolcourt/CNET