AT&T partners with Scanbuy for mobile bar code services

The two companies will make it easier for businesses to launch "relevant and engaging" QR code campaigns.

Shara Tibken Former managing editor
Shara Tibken was a managing editor at CNET News, overseeing a team covering tech policy, EU tech, mobile and the digital divide. She previously covered mobile as a senior reporter at CNET and also wrote for Dow Jones Newswires and The Wall Street Journal. Shara is a native Midwesterner who still prefers "pop" over "soda."
Shara Tibken
2 min read
Scanbuy provides bar code technology. Scanbuy

AT&T is making it easier for businesses to launch new mobile marketing campaigns using QR code technology.

The telecom giant is partnering with Scanbuy to allow businesses to create campaigns that can trigger actions such as linking to a video or generating an e-mail, as well as help expand brand awareness using designer QR codes. AT&T Mobile Barcode Services also will enable businesses to give consumers access to product information, promotions, coupons, and other items after the consumers scan a bar code.

"AT&T Mobile Barcode Services can help a business to execute, monitor, and report on smarter and richer mobile experiences for their customers," said Mike Troiano, vice president of Advanced Mobility Solutions, AT&T Business Solutions.

The service also will provide "near real-time analytics" to help businesses determine if a campaign is working. A company can examine data in categories such as age, gender, and scan location with the user's prior consent, as well as device type, operating system, and time and date stamp, and use that information to deliver customized marketing.

The codes are compatible with almost any mobile QR application, including the AT&T Code Scanner and Scanbuy's ScanLife application, which is installed on over 67 million mobile phones around the world.

The AT&T Code Scanner comes pre-installed on new AT&T mobile devices and is also available for consumers to download at most mobile storefronts.