Asda Christmas jumper costs £16 for festive phone fun
Pull a cracker with Asda's app-powered Christmas jumper, sure to put you at the centre of attention at your Christmas party.
Richard TrenholmFormer Movie and TV Senior Editor
Richard Trenholm was CNET's film and TV editor, covering the big screen, small screen and streaming. A member of the Film Critic's Circle, he's covered technology and culture from London's tech scene to Europe's refugee camps to the Sundance film festival.
There's only one thing better than a cosy Christmas jumper, and that's a Christmas jumper with a phone in it. We can't guarantee it'll help you pull a cracker but Asda's digital Christmas jumper has a hole cut out in the tummy, securing your iPhone or Android phone and showing a video of a roaring fire in the knitted fireplace.
The digital knitwear employs a special app from the Apple App Store or Google Play stuffed full of seasonal videos to display with your pullover, making you the toast of your Christmas party. Update: If you can't find the jumper in your local George at Asda, here's the link.
If you're worried about battery life, there's a lower-resolution version of the crackling festive fire to use less power.
Our resident mobile expert and knitwear enthusiast Andy was delighted to find his twin passions united in one toasty-warm festive outfit, and he debuted his app-powered pullie in our podcast:
Watch this: Best apps of 2013 in Podcast 366
Andy also wore the jumper to the CNET staff party, putting him firmly at the centre of attention -- at least until the strippers turned up and everything got a bit dark. Word of warning though: the phone does tend to pull the jumper down a bit and can give you the look of a bit of a paunch.
The Christmas sweater is made by Digital Dudz, the high-tech fancy dress outfitter also responsible for Morphsuits. Other jumpers include a snow globe or naughty Santa, while a range of Halloween outfits use your phone to display pulsing innards beneath gory wounds.