Cook's speech called out Silicon Valley, which he says traces its roots back to Stanford, for taking credit without accepting responsibility. He brought up data breaches, privacy violations and false promises of miracles. Although the Apple CEO didn't name specific companies, he did have a term to what these businesses are producing.
"It feels a bit crazy that anyone should have to say this, but if you've built a chaos factory, you can't dodge responsibility for the chaos," Cook said. "Taking responsibility means having the courage to think things through."
He continued on about the chilling effect of digital surveillance.
"In a world without digital privacy, even if you have done nothing wrong other than think differently, you begin to censor yourself," he said. "Not entirely at first. Just a little, bit by bit. To risk less, to hope less, to imagine less, to dare less, to create less, to try less, to talk less, to think less."
Privacy has been a focus at Apple in recent years. At its annual Sign In with Apple that will let users provide their Apple ID instead of an email address as a way to keep their personal information safe and prevent them from being tracked.earlier this month, the company revealed a new security feature called
Apple didn't immediately reply to a request for additional comment.