Want CNET to notify you of price drops and the latest stories?

Apple won't be announcing initial iPhone 7 sales

This will be the first time the iPhone-maker doesn't disclose sales from opening weekend.

Dan Graziano Associate Editor / How To
Dan Graziano is an associate editor for CNET. His work has appeared on BGR, Fox News, Fox Business, and Yahoo News, among other publications. When he isn't tinkering with the latest gadgets and gizmos, he can be found enjoying the sights and sounds of New York City.
Dan Graziano

Apple's new iPhone 7 and iPhone 7 Plus.

James Martin/CNET

Apple's new iPhone 7 and iPhone 7 Plus were unveiled on Wednesday, and go on sale later this month. The company traditionally issues a statement about the record number of people who purchase the devices during the first weekend of sales, but this will no longer be the case.

An Apple spokesperson confirmed to CNET the Cupertino-based company will end the practice, but added that it has nothing to do with low demand or expectations.

"In years past, we've announced how many new iPhones had been sold as of the first weekend following launch," Apple spokesperson Kristin Huguet said. "But as we have expanded our distribution through carriers and resellers to hundreds of thousands of locations around the world, we are now at a point where we know before taking the first customer preorder that we will sell out of iPhone 7."

"These initial sales will be governed by supply, not demand, and we have decided that it is no longer a representative metric for our investors and customers," Huguet explained. "Therefore we won't be releasing a first-weekend number any longer."

The iPhone 7 and iPhone 7 Plus will be available on September 16. Preorders begin on September 9.

Apple iPhone 7 has everything but the headphone jack (pictures)

See all photos