Apple will launch iPhone 11 on Sept. 10 in Cupertino
The company sends out invites for its next event.
Shara TibkenFormer managing editor
Shara Tibken was a managing editor at CNET News, overseeing a team covering tech policy, EU tech, mobile and the digital divide. She previously covered mobile as a senior reporter at CNET and also wrote for Dow Jones Newswires and The Wall Street Journal. Shara is a native Midwesterner who still prefers "pop" over "soda."
Get ready for the iPhone 11 on Sept. 10.
sent invitations to the media on Thursday for its next big product launch. It plans to introduce its newest devices and services at 10 a.m. PT at the Steve Jobs Theater in Cupertino, California.
The iPhone may be a tougher sell this year. Apple isn't expected to change the basic design of the device, giving the iPhone the same look for three years in a row. At the same time, rivals are introducing phones with flexible screens and with 5G -- two innovations not found in Apple devices. Many people are looking toward 2020 for big iPhone changes.
To counteract slowing iPhone sales, Apple has been pushing into new services like a TV streaming offering called Apple TV Plus, a game subscription service called Arcade and its own credit card called Apple Card. It also has expanded into new hardware, such as its popular AirPods headphones, the Apple Watch and the HomePod smart speaker. Apple is expected to release the Apple Watch Series 5 at its September event. It's also expected to officially launch Apple TV Plus and other services.
Watch this: New iPhones, Apple Watch and more: Apple's September event preview