Want CNET to notify you of price drops and the latest stories?

WWDC: Everything We ExpectRemote Working in ParadiseBest Mineral SunscreensBest Solar CompaniesCNET CouponsMeal Subscription vs. TakeoutBest Satellite Internet ProvidersCurrent Mortgage Rates

Why You Can Trust CNET

Our expert, award-winning staff selects the products we cover and rigorously researches and tests our top picks. If you buy through our links, we may get a commission. Reviews ethics statement

Tech
Mobile

Apple will launch iPhone 11 on Sept. 10 in Cupertino

The company sends out invites for its next event.

Shara Tibken Former managing editor

Shara Tibken was a managing editor at CNET News, overseeing a team covering tech policy, EU tech, mobile and the digital divide. She previously covered mobile as a senior reporter at CNET and also wrote for Dow Jones Newswires and The Wall Street Journal. Shara is a native Midwesterner who still prefers "pop" over "soda."

See full bio

Shara Tibken

Aug. 30, 2019 7:57 a.m. PT

unnamed — Apple's invite this year says: "By innovation only."
Apple

Advertiser Disclosure

This advertising widget is powered by Navi and contains advertisements that Navi may be paid for in different ways. You will not be charged for engaging with this advertisement. While we strive to provide a wide range of offers, this advertising widget does not include information about every product or service that may be available to you. We make reasonable efforts to ensure that information in the featured advertisements is up to date, each advertiser featured in this widget is responsible for the accuracy and availability of its offer details. It is possible that your actual offer terms from an advertiser may be different than the offer terms in this advertising widget and the advertised offers may be subject to additional terms and conditions of the advertiser which will be presented to you prior to making a purchase. All information is presented without any warranty or guarantee to you.

Get ready for the iPhone 11 on Sept. 10. Apple sent invitations to the media on Thursday for its next big product launch. It plans to introduce its newest devices and services at 10 a.m. PT at the Steve Jobs Theater in Cupertino, California.

The iPhone may be a tougher sell this year. Apple isn't expected to change the basic design of the device, giving the iPhone the same look for three years in a row. At the same time, rivals are introducing phones with flexible screens and with 5G -- two innovations not found in Apple devices. Many people are looking toward 2020 for big iPhone changes.

This year, Apple is expected to introduce three new models, replacing the iPhone XS, XS Max and XR with the rumored iPhone 11, 11 Max/11 Pro and 11R. The devices likely will include better cameras, faster processors and iOS 13. They come at a time of malaise in the smartphone market, with people holding onto their devices longer than before.

To counteract slowing iPhone sales, Apple has been pushing into new services like a TV streaming offering called Apple TV Plus, a game subscription service called Arcade and its own credit card called Apple Card. It also has expanded into new hardware, such as its popular AirPods headphones, the Apple Watch and the HomePod smart speaker. Apple is expected to release the Apple Watch Series 5 at its September event. It's also expected to officially launch Apple TV Plus and other services.