Apple is throwing itson March 25, offering this tease: "It's show time."
The event will take place in the Steve Jobs Theater in Cupertino, California, the company said in the invitation, sent Monday.
A graphic in the invitation offers an intriguing hint of what to expect. It counts down "4... 3.... 2..." as you might traditionally have seen at the start of a film. Apple has been heavily rumored to be planning the .
In recent months, Apple has made a string of content deals, including those tied to the Apple Music. Others that aren't yet available appear to be coming from deals Apple has made with stars such as , Reese Witherspoon, M. Night Shyamalan and Steven Spielberg.. Some of these shows, such as , are already available through
There are also rumblings that, which would line up with its acquisition of news subscription aggregator Texture. So that's another possibility for the March 25 event.
If Apple does throw itself into the streaming business, it will join a number of new or impending Netflix competitors. The list includes Disney's upcoming, Amazon's continued expansion of its Prime Video service, the that launched last year, an , and the . (Editors' note: CBS is CNET's parent company.)
First published March 11, 2019 at 12:30 p.m. PT.
Update 12:55 p.m. PT: Added background and context.
Correction March 12, 8:05 a.m. PT: Clarifies the ownership of Criterion Collection, which is a privately held company, and its Criterion Channel.