Apple nixes some future Arcade games to drive subscribers, report says

The company is looking for games that better hook players, according to a report from Bloomberg.

Shelby Brown Editor II
Shelby Brown (she/her/hers) is an editor for CNET's services team. She covers tips and tricks for apps, operating systems and devices, as well as mobile gaming and Apple Arcade news. Shelby also oversees Tech Tips coverage. Before joining CNET, she covered app news for Download.com and served as a freelancer for Louisville.com.
  • She received the Renau Writing Scholarship in 2016 from the University of Louisville's communication department.
Shelby Brown

Apple could be taking its gaming service in a new direction.

Óscar Gutiérrez/CNET

Apple might be changing up its playbook around Apple Arcade, the company's $4.99 a month gaming subscription service. The tech company is ending contracts for some games that are still in development, as it looks for titles that'll better retain subscribers, according to a Tuesday report from Bloomberg. 

An Apple Arcade creative producer told some developers that their upcoming games lacked the level of "engagement" sought by Apple, according to unnamed sources in Bloomberg's report. The sources said Apple is working to make sure players stay after the free trial, and wants games that keep users interested.  

CNET reached out to Apple Arcade representatives, and we'll update when we hear back. 

It's been almost a year since Apple tossed its hat into the gaming subscription arena with the release of Apple Arcade. To date, the service has over 120 new and exclusive games to play across the iPhone, iPad, Mac, iPod Touch and Apple TV. Some of the breakout games on the service include The Enchanted WorldWhere Cards Fall and Shinsekai: Into the Depths

Watch this: Apple Arcade is changing video games for $5 a month