This story is part of, CNET's complete coverage from and about Apple's annual developers conference.
Apple introduced new features to let you further customize your avatar. You'll be able to give yourself accessories, like a hat, glasses or, of course, Apple AirPods. The upgrade will also give more choices for skin color, facial hair and makeup. And you'll be able to use Memojis in profile photos.
Apple also introduced Memoji stickers you can use in messages, similar to the ones available from Snapchat's Bitmoji. The stickers will work in Apple's Messages, as well as other services, like WeChat. The service will work with any device with an A9 chip or later.
Apple made the announcement at itsin San Jose, California.
The event comes as software and services are taking on even greater importance for Apple. The company still sells millions of iPhones every quarter, but sales aren't soaring like they used to. People are holding onto their phones for longer, which makes it important to give them services that get them paying monthly. Apple has made augmented reality, mobile payments, streaming music and other areas key focuses over the past couple of years.
It's the company's App Store, though, that makes up the bulk of Apple's services business. For that business to keep growing, Apple needs developers to continuously update their apps and create new services.