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Apple makes finding iPhone apps easier

Apple allows devs to better optimize their iPhone app keywords to improve search on the App Store.

Yes, yes. "Arvale: Journey of Illusion" was exactly what I was looking for... Eric Franklin/CNET

Ever had trouble finding a particular app at the iPhone App Store? Who hasn't? A couple weeks ago I spent like 10 minutes trying to find a game a friend had just shown me. That may have had more to do with me being intoxicated and less about the App Store's search functionality, though.

Still, things may be improving. According to AppleInsider, Apple is now asking iPhone developers to enter 255 comma-separated characters as keywords to iTunes Connect to be used for search in the App Store for the iPhone and iPod touch.

iTunes Connect is the application that developers use to upload and submit their iPhone and iPod Touch apps to Apple.

Definitely a welcome change, and it can only improve sales, so I'm sure most developers will be taking advantage of it. I would not be surprised to see some developers exploit this, though, by entering popular keywords for apps that are completely unrelated just for the chance of added exposure.

Hopefully this addition will also improve my app-finding luck as well. Whether I've been drinking or otherwise.