"When a repair is needed, a customer should have confidence the repair is done right," Jeff Williams, Apple's chief operating officer, said in a release. "We believe the safest and most reliable repair is one handled by a trained technician using genuine parts that have been properly engineered and rigorously tested."
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The program will start in the US and roll out to other countries later. It's free to join, as long as the business has an Apple-certified technician to do the repairs, and individuals can get certified for free too.
The Cupertino, California, company's guidelines note that applicants have to be established businesses -- you can't just get the training to start repairing iPhones at home.