Apple gives discounts to veterans, active military with new online store

The company is the latest to show its gratitude towards the armed forces.

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Roger Cheng (he/him/his) was the executive editor in charge of CNET News, managing everything from daily breaking news to in-depth investigative packages. Prior to this, he was on the telecommunications beat and wrote for Dow Jones Newswires and The Wall Street Journal for nearly a decade and got his start writing and laying out pages at a local paper in Southern California. He's a devoted Trojan alum and thinks sleep is the perfect -- if unattainable -- hobby for a parent.
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  • SABEW Best in Business 2011 Award for Breaking News Coverage, Eddie Award in 2020 for 5G coverage, runner-up National Arts & Entertainment Journalism Award for culture analysis.
Roger Cheng

Apple's creating a new online store for the military community. 

James Martin/CNET

Apple is giving back to the armed forces -- in the form of a new online store with a relatively big discount.

The consumer electronics giant on Monday launched a new store -- linked out via its main Apple Store site -- for both veterans and active military personnel that offers a 10 percent discount on Apple products and other accessories from third parties. The discount is greater than the 2 to 6 percent discount offered in its Education Store for students, teachers and academic staff members. 

Apple is the latest to offer special incentives to the military community. Wireless carriers have spent the last year ramping up offers and programs that benefit active military and veterans. 

"At Apple we are deeply grateful to the men and women of our armed forces. We're proud to offer active military and veterans a new dedicated online store with special pricing as an expression of our gratitude for their brave service," the company said in a statement.