Apple AirTags are $29 and here to help find your lost keys and phone

Apple debuted the AirTags tracking devices that will compete with Tile at its April event.

Shelby Brown Editor II
Shelby Brown (she/her/hers) is an editor for CNET's services team. She covers tips and tricks for apps, operating systems and devices, as well as mobile gaming and Apple Arcade news. Shelby also oversees Tech Tips coverage. Before joining CNET, she covered app news for Download.com and served as a freelancer for Louisville.com.
  • She received the Renau Writing Scholarship in 2016 from the University of Louisville's communication department.
Shelby Brown

AirTags are finally here.

Screenshot by CNET

At its Spring Loaded virtual product launch event on Tuesday, Apple introduced AirTags (here's how you'll buy them), the tracker tags that will compete with Tile and Samsung's SmartTag Bluetooth trackers. Rumors about AirTags have been circulating for over a year while remaining elusive at Apple's events, until now.

AirTags are small beacon-style devices that can help you find lost items like your keys, backpack and more by tracking them with the Find My app. Apple uses a feature called Precision Finding to create a helpful overlay on your iPhone to help you find your lost item. Precision Finding uses input data from your camera, accelerometer and gyroscope and incorporates visual, haptic and audible feedback while you're searching.

Watch this: Apple AirTags help you find anything with your iPhone

You can personalize the new water and dust resistant tags with emojis and attach them to your items with a separate keychain. AirTags also have a built-in speaker, U1 chip, over a year of battery life and Siri support. 

AirTags start at $29 (£29, AU$45) each, but Apple has a four-pack for $99 (£99, AU$149). Orders open April 30. 

For more, check out our guide on how Apple's AirTag trackers work

Read more: The first Apple AirTag accessories are here, and the prices range from $13 to $449 (really)