Apple 2018 iPhones: Cheaper LCD-based models to outsell OLED flagships

A report says two OLED-based iPhones are expected this year, but the lone, less-expensive LCD will win more buyers.

David Katzmaier Editorial Director -- Personal Tech
David reviews TVs and leads the Personal Tech team at CNET, covering mobile, software, computing, streaming and home entertainment. We provide helpful, expert reviews, advice and videos on what gadget or service to buy and how to get the most out of it.
Expertise A 20-year CNET veteran, David has been reviewing TVs since the days of CRT, rear-projection and plasma. Prior to CNET he worked at Sound & Vision magazine and eTown.com. He is known to two people on Twitter as the Cormac McCarthy of consumer electronics. Credentials
  • Although still awaiting his Oscar for Best Picture Reviewer, David does hold certifications from the Imaging Science Foundation and the National Institutes of Standards and Technology on display calibration and evaluation.
David Katzmaier

Apple's 2017 iPhone lineup has only one OLED-based phone, the iPhone X (center).

People who buy a new 2018 iPhone  may stick with a cheaper version that has an LCD screen, not the more-expensive OLED-based phones .

Apple is rumored to be working on two organic light emitting diode (OLED) screen phones for its new 2018 lineup, expected in September, and just one with a traditional liquid crystal display (LCD) screen. But the LCD version will cost less and deliver better sales, according to a report from The Wall Street Journal citing people involved in Apple's supply chain.

Apple's current iPhone lineup features just one phone with a fancy OLED screen, the flagship iPhone X, which starts at $999. That lofty price, compared to $699 for its cheapest current LCD-based phone the iPhone 8 , has led to lower-than-expected sales.

New 2018 iPhone, iPhone X Plus, iPhone 9: All the rumors on specs, price, release date

OLED screens are thinner and have better image quality than LCD, but they also cost Apple more than LCDs. Samsung and LG are expected to supply the OLED screens for 2018 iPhones, the report said.

Apple didn't immediately return CNET's request for comment.

Watch this: Cheaper iPhone Xs could bring bigger sales to Apple