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Amazon AI will help you shop for clothes with StyleSnap

StyleSnap can pick out colors and patterns from a photo and then provide recommendations on Amazon.

Corinne Reichert Senior Writer
Corinne Reichert (she/her) grew up in Sydney, Australia and moved to California in 2019. She holds degrees in law and communications, and currently writes news, analysis and features for CNET across the topics of electric vehicles, broadband networks, mobile devices, big tech, artificial intelligence, home technology and entertainment. In her spare time, she watches soccer games and F1 races, and goes to Disneyland as often as possible.
Expertise News, mobile, broadband, 5G, home tech, streaming services, entertainment, AI, policy, business, politics Credentials
  • I've been covering technology and mobile for 12 years, first as a telecommunications reporter and assistant editor at ZDNet in Australia, then as CNET's West Coast head of breaking news, and now in the Thought Leadership team.
Corinne Reichert
2 min read

Amazon's AI will help pick out your next outfit.

Amazon's latest jump into AI-powered shopping will help you pick out clothes and accessories.

All you need to do is upload a photo or screenshot of what you're looking for.

At its re:MARS 2019 artificial intelligence event Wednesday, Amazon said the StyleSnap AI system will help customers find the clothes they're looking for when they can't describe what it is they want.

"You are not a poet," Amazon says. "You struggle to find the right words to explain the shape of a neckline, or the spacing of a polka dot pattern, and when you attempt your text-based search, the results are far from the trend you were after."

To use StyleSnap, just open the Amazon app, click the camera icon in the upper right-hand corner, select the StyleSnap option, and then upload an image of the outfit.

StyleSnap then provides recommendations of similar outfits on Amazon to purchase, with users able to filter across brand, pricing and reviews.

Amazon's AI system can identify colors and edges, and then patterns like floral and denim. Using this information, its algorithm can then accurately pick a matching style.

Amazon is even offering commissions to fashion influencers whose followers purchase an outfit using their picture on StyleSnap.

Amazon's previous moves into AI-driven fashion included the recommendation software Amazon launched with the Echo Look camera in June 2018, which turned Alexa into a fashion stylist.

The $200 Amazon Echo Look lets you take voice-activated full-body selfies and short video clips to catalog and keep track of what's in your wardrobe.

Also announced Wednesday at re: MARS 2019 was Amazon's new Prime Air drone design, a hybrid model that borrows from both plane and helicopter designs and multi-skill capabilities for Alexa that will let you schedule a whole movie night out. 

Watch this: Modest fashion goes mainstream, thanks to Instagram, YouTube