Amazon said to be developing 3D smartphone

The Wall Street Journal reports that Amazon is working on two new smartphones, including one that would offer hologram-like images and, perhaps, let users navigate with just their eyes.

Jay Greene Former Staff Writer
Jay Greene, a CNET senior writer, works from Seattle and focuses on investigations and analysis. He's a former Seattle bureau chief for BusinessWeek and author of the book "Design Is How It Works: How the Smartest Companies Turn Products into Icons" (Penguin/Portfolio).
Jay Greene
Amazon Chief Executive Jeff Bezos at the Amazon Kindle launch last year near Los Angeles. James Martin/CNET

Amazon is reportedly working on two smartphones, including one that would have 3D capability.

The Wall Street Journal reported Thursday that Amazon is developing a device that features a 3D screen that can be used without special glasses. Citing "people familiar with the company's plans," the Journal wrote that the phone would use retina-tracking technology that would make the images seem to be floating "like a hologram and appear three-dimensional at all angles." What's more, users might be able to navigate through content using just their eyes.

Reports that Amazon is working on a smartphone -- to compliment its hardware push with its Kindle electronic readers -- aren't new. But what is new are the specifics about the technology used. Amazon also is reportedly working on a television set-top box that could help drive its Amazon Instant Video business.

Amazon declined to comment to the Journal, and a spokeswoman told CNET that the company doesn't "comment on rumors and speculation."

The Journal reported that the devices are being developed at Amazon's Lab126 in Cupertino, Calif. And while the company's goal is to release the devices in the "coming months," they may never see the light of day because of "performance, financial, or other concerns."