Amazon Prime Video now allows in-app purchases on iOS

The Apple TV and iOS apps will no longer divert you to a web browser to purchase titles.

Corinne Reichert Senior Editor
Corinne Reichert (she/her) grew up in Sydney, Australia and moved to California in 2019. She holds degrees in law and communications, and currently writes news, analysis and features for CNET across the topics of electric vehicles, broadband networks, mobile devices, big tech, artificial intelligence, home technology and entertainment. In her spare time, she watches soccer games and F1 races, and goes to Disneyland as often as possible.
Expertise News | Mobile | Broadband | 5G | Home tech | Streaming services | Entertainment | AI | Policy | Business | Politics Credentials
  • I've been covering technology and mobile for 12 years, first as a telecommunications reporter and assistant editor at ZDNet in Australia, then as CNET's West Coast head of breaking news, and now in the Thought Leadership team.
Corinne Reichert
amazon prime ios

You can now rent or buy titles directly through Amazon Prime Video on iOS and Apple TV.

Screenshot by Alison DeNisco Rayome/CNET

Amazon Prime Video on iOS and Apple TV now allows you to buy or rent movies and series right from the Amazon Prime app, instead of directing you to a web browser. As spotted earlier Wednesday by The Verge, Amazon has stopped avoiding the App Store fee by allowing in-app purchases across iPhone , iPad and Apple TV devices.

When you load the Amazon Prime Video app, there's a screen that now says "New: Rent or buy movies and more on your Apple device" at the top. You can then click to buy anything from inside the app, although 4K versions appear to be missing right now.

Amazon didn't immediately respond to a request for comment.

Watch this: What's new to stream for April 2020