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Amazon prepping Prime Instant Video for Android devices, report says

After much anticipation, Amazon may soon release an Android app for its Prime Video movies and television shows.

Amazon Prime Instant Video may soon play on an Android near you. Amazon

Amazon could soon release an Android app for streaming its Prime Instant Video, according to PC Advisor. The app's debut is reportedly "imminent" and may feature access to content in 4K resolution.

Amazon currently does give users mobile access to its Prime Instant Video library, but it's limited to Kindle Fire tablets and iPads -- a new app would extend to all Android devices. Also, while there are apps for game consoles and Amazon's own Fire TV , there isn't a standalone Android client yet.

It makes sense that Amazon would want to release an Android app for Prime Instant Video to reach its more than 1 billion active Android users. Getting in front of that customer base could help draw attention away from competing services such as Netflix and Hulu Plus.

Amazon is said to be pushing forward in the area of 4K Ultra HD video and could fold that into the mobile app. Given that the next generation of high-end tablets are expected to include 4K video capabilities, Amazon could do well to offer content that takes advantage of those displays.

I have a hunch that the Android app for Amazon Prime Instant Video will debut on or around July 25, with the arrival of the Fire Phone .