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Amazon launches wearable-tech store

The new online store offers all kinds of wearable devices from smartwatches to fitness bands to cameras.

Screenshot by Lance Whitney/CNET

Shopping for a smartwatch or other wearable gadget? You may want to head over to Amazon.

Unveiled on Tuesday, the retail giant has opened a new store dedicated to wearable tech products. The Wearable Technology store sells smartwatches, activity trackers, healthcare devices, wearable cameras, and even wearable trackers for the family cat or dog.

The store is set up just like other Amazon stores. You can browse the virtual shelves to discover new products or search for a specific item. You'll find wearable products from well-known vendors such the Samsung Gear 2 smartwatch and Jawbone Up24 fitness tracker as well as items from lesser-known sellers.

You can also research any product by checking out the description, details, customer reviews, and Q&As. An online Learning Center provides buying guides for each type of product, while an Editor's Corner features columns and commentaries on wearable gear.

"Wearable technology is an exciting category with rapid innovation and our customers are increasingly coming to Amazon to shop and learn about these devices," John Nemeth, Amazon's director of Wireless and Mobile Electronics, said in a statement. "We're thrilled to bring our customers a store with the largest selection and great prices that helps eliminate the guesswork when deciding which wearable devices best fit their needs -- whether that is tracking activity, staying connected through smart watches, or capturing their next adventure with wearable cameras."

Amazon shares are down .6 percent, or $1.78, to $294.80 on Tuesday morning.