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Amazon bolsters app makers' push efforts

The company is making it easier for developers to push notifications to iOS, Android, and Kindle Fire devices.

Amazon is now making it easier for developers to push notifications to mobile devices.

The company on Tuesday announced a new platform called Amazon Simple Notification Service with Mobile Push. The application programming interface allows developers to send push notifications to iOS, Android, and Kindle Fire devices.

According to Amazon, its service helps to solve an issue developers run into when bringing push notifications to apps. The different mobile operating systems come with different notification-relay options, according to Amazon. Its new service simplifies that by working across multiple platforms.

Amazon will not charge for the first 1 million notifications sent each month through its platform. However, the company will charge $1 per million notifications sent thereafter.