Those hipsters over at Helio have just launched a new hybrid wireless service for laptop users that'll let you seamlessly transition between Wi-Fi and Sprint's high-speed data network--with one fairly hilarious catch. I don't know how many of you are aware of the disturbing trend cropping up regarding the use of "unlimited" wireless data plans--namely, that if you use too much data, you get the boot, despite those plans being labeled "unlimited." Well, the new Helio Hybrid service is no different--except that the cap on data usage is not "invisible," as it is with some other networks, such as Verizon. It's clearly spelled out in its terms of service section, which brazenly and awesomely attempts to lecture you on the fact that the word unlimited does not, in fact, mean unlimited. I quote: "Chapter 10: Unlimited does not mean unreasonable." To which I say, yes, Helio! That's right! Unlimited does not mean unreasonable. Unlimited, in fact, means unlimited. You know, as in, "without any qualification or exception."
So here's my open letter to wireless service providers: Maybe your customers wouldn't find it so obnoxious that you keep capping their unlimited data plans if you just stopped calling them unlimited.