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This Prime Day deals is still available for $30

The newest -- and best -- Roku is still on sale for 25% off.

001-roku-express-4k-plus

The top-rated Roku Express 4K Plus was already a great deal at $40. It's even better at $30.

Sarah Tew/CNET
This story is part of Father's Day Gift Guide 2021, featuring our top picks for dads who love tech.

I'm pretty sure that, by now, everyone who needs a Roku streaming device already has a Roku streaming device -- if not a TV with the Roku OS already built in.

But let's talk upgrades for a minute. If you're still chugging along with an older model, this is a good time to replace it with something newer. Among the potential benefits: Faster performance, a better remote and support for 4K and HDR TVs.

Sound good? For a limited time, and while supplies last, the new Roku Express 4K Plus is just $30. That's $10 off the regular price and only the second time we've seen a discount on this model, which debuted last month.

That debut made a big splash: CNET officially declared the Express 4K Plus the new "go-to Roku," a better option than the longtime-favorite Streaming Stick Plus. Read the Roku Express 4K Plus review to learn why.

As for this deal, it arrives a week before Prime Day -- raising the question of whether it might see an even bigger discount on June 21 and 22. My educated guess: It might dip as low as $25, so if you're not in a hurry, it makes sense to wait. Of course, a deal in the hand is worth two in the, er, shopping cart? 

One thing is certain: This would make an excellent upgrade, and it's hard to quibble with a $30 price tag.

Read more: The best media streamer to buy in 2021

Now playing: Watch this: Which Roku is the go-to? We break it down
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