Samsung's The Wall TV is finally going to be available for consumers to purchase. At least those wealthy enough to afford its still unknown, but likely insanely expensive, price tag. Available globally in July, The Wall Luxury is Samsung's first consumer . The scalable, modular technology can be configured and customized to a variety of sizes, from 73-inches in all the way up to 292-inches in -- assuming your room and budget can support adding the additional panels.
The Wall Luxury incorporates design-centric features from other Samsung TVs. Like the Frame, The Wall isn't meant to be turned off. Instead, Samsung says, it changes "into a digital canvas best matching the owner`s interior needs and personal mood." The display runs a version of Samsung's Ambient mode found on its that shows curated art, photos and videos, complete with optional digital frames.
Samsung says the product will be sold through its "Custom Installer Network" and those looking for pricing information should contact them. For context, Samsung's max out at $70,000 for a 98-inch 8K version, so it's safe to assume that The Wall Luxury will cost well into six figures, at least for the larger 4K and 8K sizes.
The first new screen technology in a decade, MicroLED utilizes millions of tiny, inorganic LEDs packed together to create the image. It has the potential for the same perfect black levels as OLED with no danger of . It can deliver higher brightness than any current display technology, wide-gamut excellent color and doesn't suffer the of .
The Wall Luxury features a brightness of, higher than all but the brightest LCD TVs available today, for improved . Samsung mentions a "120Hz video rate," although it's unclear whether that's the same as the used by high-end 4K TVs. is also present through what the company calls its "Quantum Processor Flex," which uses machine learning to calibrate the picture regardless of The Wall's modular screen resolution.
The Wall Luxury has a panel depth of 30mm, an improvement on the 80mm depth of thethat was only available for the commercial market. Despite the depth improvement, however, a Samsung representative told CNET that The Wall Luxury doesn't use the next-generation version of MicroLED tech shown at CES 2019. That version uses even smaller LEDs, managing to eke . There's no word on when Samsung will bring that version to market.
Compared to OLED and LCD, one disadvantage of current MicroLED technology is resolution. At 73 inches and 2K/1080p resolution, the individual pixels of The Wall Luxury are significantly larger than those of a typical 75-inch 4K LCD or 77-inch 4K OLED TV, so the image won't be as detailed with 4K TV shows and movies, in particular from relatively close seating distances. The same goes for higher-resolution; Samsung sells, while to get that resolution in MicroLED you'll need, yes, a 292-inch TV.
Update June 13: Added more pricing information.