Undercutting the price of rival LG, and previous reports, by six grand, Samsung announces its first curved OLED TV for a price of $8,999.
David KatzmaierEditorial Director -- Personal Tech
David reviews TVs and leads the Personal Tech team at CNET, covering mobile, software, computing, streaming and home entertainment. We provide helpful, expert reviews, advice and videos on what gadget or service to buy and how to get the most out of it.
ExpertiseA 20-year CNET veteran, David has been reviewing TVs since the days of CRT, rear-projection and plasma. Prior to CNET he worked at Sound & Vision magazine and eTown.com. He is known to two people on Twitter as the Cormac McCarthy of consumer electronics.Credentials
Although still awaiting his Oscar for Best Picture Reviewer, David does hold certifications from the Imaging Science Foundation and the National Institutes of Standards and Technology on display calibration and evaluation.
Samsung's price also goes against word CNET originally received from specialty retailer Value Electronics that the new Samsung OLED TV would sell for $15,000.
The new price is also significantly lower than the $13,000 originally charged for the Korean version, although as reported by the Korea Times via Engadget, that price was reduced to roughly the same level on August 11.
"Samsung's price cut came as a result of improved manufacturing yield, and [Korean] customers that already purchased one will be refunded the difference," said the report.
Yield refers to the number of usable panels that successfully make it through the manufacturing process. While no longer an issue with small-screen OLED displays, like the ones used in most Samsung smartphones, poor yield has long been the main holdup preventing large-screen OLED TVs from making their way to the mass market.
Although $8,999 is still solidly in extreme luxury territory for a 55-inch TV, it's low enough that eager U.S. customers who've already paid $6,000 more for LG's OLED might feel a sense of chagrin. There's no word yet whether that company will drop its price as well.
The OLED TVs of both Samsung and LG outdo traditional LED LCD and plasma with improved picture quality, razor-thin designs, and curved screens said to provide a more immersive viewing experience. Neither company is selling a non-curved OLED TV in the U.S.