Samsung slashes price of curved OLED TV to $8,999

Undercutting the price of rival LG, and previous reports, by six grand, Samsung announces its first curved OLED TV for a price of $8,999.

David Katzmaier Editorial Director -- Personal Tech
David reviews TVs and leads the Personal Tech team at CNET, covering mobile, software, computing, streaming and home entertainment. We provide helpful, expert reviews, advice and videos on what gadget or service to buy and how to get the most out of it.
Expertise A 20-year CNET veteran, David has been reviewing TVs since the days of CRT, rear-projection and plasma. Prior to CNET he worked at Sound & Vision magazine and eTown.com. He is known to two people on Twitter as the Cormac McCarthy of consumer electronics. Credentials
  • Although still awaiting his Oscar for Best Picture Reviewer, David does hold certifications from the Imaging Science Foundation and the National Institutes of Standards and Technology on display calibration and evaluation.
David Katzmaier
2 min read
Samsung OLED press event
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Begun, the curved OLED TV price war has.

Today Samsung announced that its first 55-inch curved OLED TV, model KN55S9C, is shipping now to specialty dealers in the U.S. for $8,999.

That price undercuts arch-nemesis LG, whose own 55-inch curved OLED TV is on sale now for $14,999 exclusively at Best Buy's Magnolia stores.

Samsung's price also goes against word CNET originally received from specialty retailer Value Electronics that the new Samsung OLED TV would sell for $15,000.

The new price is also significantly lower than the $13,000 originally charged for the Korean version, although as reported by the Korea Times via Engadget, that price was reduced to roughly the same level on August 11.

Hands-on with Samsung's $9,000 OLED TV (photos)

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"Samsung's price cut came as a result of improved manufacturing yield, and [Korean] customers that already purchased one will be refunded the difference," said the report.

Yield refers to the number of usable panels that successfully make it through the manufacturing process. While no longer an issue with small-screen OLED displays, like the ones used in most Samsung smartphones, poor yield has long been the main holdup preventing large-screen OLED TVs from making their way to the mass market.

Although $8,999 is still solidly in extreme luxury territory for a 55-inch TV, it's low enough that eager U.S. customers who've already paid $6,000 more for LG's OLED might feel a sense of chagrin. There's no word yet whether that company will drop its price as well.

The OLED TVs of both Samsung and LG outdo traditional LED LCD and plasma with improved picture quality, razor-thin designs, and curved screens said to provide a more immersive viewing experience. Neither company is selling a non-curved OLED TV in the U.S.

For more details, check out our First Take of the Samsung KN55S9C.

First Look
Watch this: Samsung's $9,000 OLED