Samsung S9 Ultra HD TV in Selfridges for a mere £35,000

You can see Samsung's insanely expensive ultra high-definition TV for yourself at Selfridges in London and Birmingham.

Nick Hide Managing copy editor
Nick manages CNET's advice copy desk from Springfield, Virginia. He's worked at CNET since 2005.
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Nick Hide
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Got £35,000 burning a hole in your pocket? If you don't fancy putting down a hefty deposit on a house or driving an Audi A6 straight out of a showroom, you might consider this television.

The 85-inch Samsung S9 is mounted on what looks like a very large deckchair and boasts 4K Ultra HD resolution -- 3,820x2,160 pixels of opulence. That's just 0.4p per pixel!

If you're a peasant without a pot to pixellate, you can press your nose up against the windows of Selfridges on London's awful Oxford Street or in Birmingham's space-age Bull Ring. The exclusive TV is exclusive to the exclusive department store.

"This is the world's first Future Ready UHD TV, the quality and design breaks new boundaries in the world of HD TV," frothed Selfridges technology buying manager Richard Jones. "Our customers expect the latest and finest technology for their homes and personal use. We hope to pioneer the way forward in the latest releases and Samsung is exactly this," he added tautologically.

CNET's TV expert Ty Pendlebury saw the S9 in Las Vegas in January at the CES show. He was impressed by its "rare full-array local dimming backlight", as well as its smart features, which are powered by improved voice interaction and quad-core processor. Its cutting-edge TV guide features 'S-Recommendation' -- shows tailored to your no doubt exquisite taste.

The S9 also has the advantage of being upgradeable via Samsung's Smart Evolution kit. This is a new feature of its high-end tellies where you can replace its smart TV system, with new processors and firmware. That's particularly useful on an Ultra HD device, because broadcasters and other moving-picture providers have yet to really agree what Ultra HD means. "Future upgrades may include the ability to accept 4K resolutions at 60Hz, something other 4K TVs lack," according to Ty.

Would you blow 1.3x the UK average yearly income on a gogglebox? Are you gagging for an Ultra HD TV? Share your plutocratic dreams in the comments, or over on our penniless Facebook page.