Samsung Created a Smaller Version of One of Its Supersized Wall TVs

It's not exactly petite, but the 76-inch next-gen MicroLED TV is probably not affordable -- unless you're rich.

David Katzmaier Editorial Director -- Personal Tech
David reviews TVs and leads the Personal Tech team at CNET, covering mobile, software, computing, streaming and home entertainment. We provide helpful, expert reviews, advice and videos on what gadget or service to buy and how to get the most out of it.
Expertise A 20-year CNET veteran, David has been reviewing TVs since the days of CRT, rear-projection and plasma. Prior to CNET he worked at Sound & Vision magazine and eTown.com. He is known to two people on Twitter as the Cormac McCarthy of consumer electronics. Credentials
  • Although still awaiting his Oscar for Best Picture Reviewer, David does hold certifications from the Imaging Science Foundation and the National Institutes of Standards and Technology on display calibration and evaluation.
David Katzmaier
2 min read
Samsung at CES 2023

Samsung displayed its MicroLED TVs in a few sizes at CES, including 50, 63, 76, 89, 101, 114 and 140 inches.

James Martin/CNET

Until now, wealthy folks who wanted the ultimate wall-sized next-generation Samsung television had to hire a pro to get a massive MicroLED TV into their homes. Samsung actually called those TVs "The Wall." But with the 2023 version, announced at CES, those lucky folks will be able to set it up themselves, if they want.

Samsung says its new 76-inch MicroLED CX is the "world's smallest and most affordable" MicroLED screen. It's also the first that doesn't need professional installation -- although I'm betting most people who actually buy one get some help from the dealer setting it up. 

The company hasn't told us exactly how much it will cost, but "affordable" is sure to be doing some Herculean lifting. The previous version is 110 inches and runs a cool $156,000, with 88- and 99-inch sizes available too, so it's safe to assume the new 76-inch model will cost many tens of thousands of dollars, at least. For reference, the 77-inch size of my favorite high-end TV of 2023, the LG C2 OLED, costs $2,700.

Watch this: Samsung Goes Bigger With 77-Inch QD-OLED, 98-Inch QLED TVs

Once it becomes affordable for real, a process that will take years, MicroLED could replace OLED as the best TV technology. It's brighter with similarly perfect black levels and no danger of burn-in. Not to be confused with Mini-LED, MicroLED gets its name from the millions of teeny tiny pixels that create the image directly, and the main hurdle facing mass adoption is getting those pixels (and screens) small enough. Along with Samsung, LG and Sony also have MicroLED models.

In one interesting note, to materials science nerds at least, Samsung says the pixels on the CX are "forged from sapphires." Sapphire materials can help lighting performance and brightness in MicroLED, and a Samsung research abstract explains that so-called multiple-sapphire nanomembranes could help MicroLED move closer to commercialization by improving manufacturing efficiency. Plus, they sound super-cool.

Samsung lists a few tech chops of the CX, including "its 20-bit black detail, 240Hz variable refresh rates and 2-nanosecond response time" but I expect its main picture quality advantage over OLED to boil down to brightness. That said, current OLED screens are pretty bright, and Mini-LED-based LCDs are even brighter, and both cost thousands less than MicroLED.

Samsung at CES 2023

Starry 140-inch night, by Samsung MicroLED.

James Martin/CNET

I got a chance to see Samsung's new MicroLED TVs in person at CES and as usual they were impressive, in particular the bigger sizes like the 140-inch monster above. There's just something incredible about wall-sized TVs that can produce such bright highlights and dark blacks at the same time. I was also curious about the smaller sizes on display -- one as small as 50 inches, the smallest MicroLED TV I've seen -- but the rep couldn't confirm when or if any would be available.

In the meantime here's a reminder that Samsung actually announced a 76-inch MicroLED TV before, way back in March 2021, and the CX is basically that TV (down to the "99.99% screen-to-body ratio"), finally re-announced nearly two years later. New TV technology doesn't arrive overnight.