Google has a cheaper HD Chromecast in the works, report says

The rumored device would help Google keep up with streaming competitors such as Roku and Amazon.

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A cheaper version of Chromecast with Google TV might be in development.

David Katzmaier/CNET

A new, lower-priced 1080p HD Chromecast with Google TV might be on the way, according to a report Monday from Protocol. The rumored product is expected to be aimed at people who aren't as concerned with getting the best picture quality, and instead want a more affordable TV and streaming device.

Basic streaming devices like the Amazon Fire TV Stick Lite and Roku Express are in a competitive market, and a low-cost streaming device from Google would give people another option alongside the $50 Chromecast with Google TV. The $50 version includes support for 4K, and the rumored device in development would offer a lower price with the drawback of lower video quality.

If Google follows its competitors, the new device would likely be priced between $30 and $40, but it's also possible that Google might go as low as $25.

When CNET asked Google for comment via email, a company spokesperson declined to comment on the rumors.