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Vizio's price tag: $2 billion, in a sale to China's LeEco

One of the top TV brands in the US will become a wholly owned subsidiary of the Chinese company.

David Katzmaier Editorial Director -- Personal Tech
David reviews TVs and leads the Personal Tech team at CNET, covering mobile, software, computing, streaming and home entertainment. We provide helpful, expert reviews, advice and videos on what gadget or service to buy and how to get the most out of it.
Expertise A 20-year CNET veteran, David has been reviewing TVs since the days of CRT, rear-projection and plasma. Prior to CNET he worked at Sound & Vision magazine and eTown.com. He is known to two people on Twitter as the Cormac McCarthy of consumer electronics. Credentials
  • Although still awaiting his Oscar for Best Picture Reviewer, David does hold certifications from the Imaging Science Foundation and the National Institutes of Standards and Technology on display calibration and evaluation.
David Katzmaier
Ashley Esqueda/CNET
Watch this: LeEco announces it's buying Vizio for $2 billion

Chinese conglomerate LeEco just spent $2 billion to get its foot in the door of the US television market.

Along with Samsung, Vizio has been one of the two most-popular TV brands in the US over the last few years. Vizio TVs are among CNET's most-recommended models.

The news, rumored for the last couple of weeks, came from Vizio founder and CEO William Wang on stage at a joint press event in Hollywood. Vizio's hardware and software businesses will be owned and operated as a wholly owned subsidiary of LeEco, while the Vizio's data business, Inscape, will be spun off.

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Vizio founder William Wang on stage announcing the aquisition.

Ashley Esqueda/CNET

"Fourteen years ago, I mortgaged my house to start Vizio, and since then, it has grown into one of the most well-known and respected CE brands in North America. As an entrepreneur, I couldn't be more proud of what has been accomplished," said Wang.

The remainder of the event served to introduce LeEco to the US and world press in attendance. The company has numerous products, including TVs, virtual reality gear, smartphones and even a concept electric vehicle.

Vizio's executive management team will remain in place, and it will continue operations an an independent subsidiary in Irvine, California. Vizio products will continue to be sold as normal, and customer service will remain based in the US.

The transaction is expected to close in the fourth quarter of the year.