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Black Friday Shopping? Consider Buying a 2021 TV to Save Even More Money

LG's C2 OLED TV on a wooden table showing an image of flowers.
The LG C2 OLED is a 2022 TV available now, but you should buy the C1 from 2021 instead.
David Katzmaier/CNET

What's happening

New 2022 TV models are now available, but plenty of 2021 TVs are still out there.

Why it matters

2022 TVs might be newer, but they're also more expensive and have similar features to the 2021 models. You'll save money right now by grabbing a 2021 unit. You could also wait until 2022 TVs are on sale.

As Black Friday approaches, it's worth keeping an eye out for TV deals that might otherwise get overlooked. There are likely still some leftover 2021 models that stores and brands want to clear out, so they're probably dropping the prices significantly. Is it worth considering a TV that's already over a year old? Probably. =

TVs (at least those that will go on sale) are a mature technology, which is to say the most groundbreaking and newest features are slow to roll out and hardly every see discounts. So if you're not shopping for an absolutely top-of-the-line TV, 2021 models will look and perform pretty similarly to 2022 and 2023 models.

TV changes are incremental. A 2021 TV at a given size or price will generally have similar picture quality and features to its 2022  and 2023 counterparts. There are still deals on 2021 TVs, which are significantly less expensive than the current models. As we close out 2022, there won't be many of these 2021 models still available, but those that remain are almost certainly deeply discounted.

It's also worth considering the annual television pricing cycle. It starts at CES, the huge tech show that happens every January, when new TVs (plus other tech like laptops and car technology) are announced each year. Later in the spring and summer many new models are already on the shelves. But those new sets are at their highest prices of the year. During the fall, as in right now, manufacturers start slashing prices to make way for next year's crop of new TVs. Black Friday and holiday sales often deeply discount some models to clear their shelves going into the new year.

If you want the latest and greatest technology you're probably already set on a 2022 model and you'll certainly be able to save money on those in the fall. But if you're looking to get a new TV right now, scooping up a deal on a 2021 set is going to be the most affordable option. Just know that you'll probably have to jump on a bargain when you see them, as eventually manufacturers will sell out of their 2021 models.  

Read more: LG C1 vs. LG C2: Which OLED TV Should You Buy?

A fancy living room with floor-to-ceiling windows and a TV on a low stand.

Sony and Samsung TVs with QD-OLED, a new technology promising better picture quality, are expensive and only available in 55- and 65-inch sizes.

Sony

If I buy a 2021 model now, what new features am I missing?

To put it succinctly, not too much. There's always something new around the corner, but changes from year-to-year are usually incremental. If you worry about missing out on the latest and greatest tech, it should give you peace of mind that even if something really new hits the market, it's going to be very expensive. 

New QD-OLED TVs from Samsung and Sony are a good example. They combine OLED displays with quantum dot technology, and claim higher brightness and better color compared to current OLED TVs. One of these new sets might sound enticing, but QD-OLEDs come with a premium price tag, so they might be tough to recommend over more-affordable OLEDs like the LG C2.

Read more: QD-OLED: Everything We Know About the Newest TV Tech From Samsung and Sony

In 2022, traditional OLED TVs are arriving in untraditional sizes. This year, LG introduced the 42-inch C2 Series TV, the smallest OLED on the market, while also laying claim to the largest OLED available with the 97-inch G2 TV.

One of LG's 2022 OLED TVs.

New for 2022, LG's OLED C2 now comes in 42- and 97-inch sizes.

Richard Peterson/CNET

Mini-LED TVs are also on the rise and could deliver close-to-OLED picture quality, but the new models we know about so far will also be expensive. The Sony Z9K and X95K are the company's first models with mini-LED, and the TCL X925pro has a new kind of slimmer mini-LED backlight, but none of them will be cheap. Samsung, TCL and Vizio are expected to announce more TVs later this year, many of which will use mini-LED, but we doubt they'll offer huge improvements over the 2021 models.

Also rolling out across the country is NextGen TV, aka ATSC 3.0. This is free over-the-air 4K TV, and it's moving forward quite quickly -- it might already be available in your city. In 2022 we'll see more TVs with built-in tuners that cost less than ever. Don't feel you need to rush to upgrade, or get those specific models however, since in the worst case you'll be able to buy a cheap external tuner and connect that to your TV.

Read more: Gaming Modes, Webcams and QD-OLED: Which 2022 TV Trends Stand Out?

There's also HDMI 2.1. While 2.1 has several new technologies that are great, it's not going to make any current TVs obsolete (unless it's a current 8K TV, but that's yet another story). As long as your current TV works with your current sources, you should be fine. 

Really old TVs, older than 10 years, might have issues connecting to modern streaming and disc sources, but there's no real workaround for that. If your TV doesn't work with a new Roku or Blu-ray player, then you might need to upgrade if you want to use one of those.

Now playing: Watch this: First look at LG OLED TVs for 2022: The best TVs get...
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Do I need to upgrade?

Forget all the new tech. If your TV works and you're happy with it, keep it. Don't feel any pressure to upgrade. 

Modern TVs are, on average, brighter and have better picture quality than the TVs from a few years ago. Unless you're the type of videophile who wants to tweak every setting and fixates on nits and color accuracy, however, you probably don't need a new TV.

The pressure to upgrade is pervasive in our tech culture, but TVs tend to last (and be perfectly functional) longer than most devices. They don't, for example, have batteries that lose capacity like mobile phones -- or have wires that wear out like headphones. A TV from five or even 10 years ago likely works fine, though it might not look as good as the current 4K HDR TVs. So again, if that's not a huge deal for you, you can likely keep what you have for a few more years. 

Read more: Best TVs for PS5 and Xbox Series X, Series S

This is even true when considering new consoles, the PlayStation 5 and Xbox Series X. If you've got a PS4, Xbox One or any console connected via HDMI, the new consoles should work fine. They might look better on a new TV, but they'll still look great on yours.

If your TV is having issues, or you just want something larger, that's a different story. New TVs are much cheaper per inch than TVs of the past. You'll be able to replace your current TV with something the same size, looks better and is cheaper than your old TV. Or you can pay the same amount as your old TV and get something that's far bigger.

When is the best time to buy a TV?

TV sales are the biggest in the fall and culminate on Black Friday and Cyber Monday. There are always some incredibly cheap 4K TVs on offer, but that's not the whole story.

First of all, the TVs that get the huge discounts are usually either no-name brands, or low-end models from name brands. They're fine if you just want a cheap TV, but they're not going to offer the picture quality of an even slightly higher-end model. The best TVs go on sale as well, but deep discounts on those are less common. 

Entrance of a Best Buy store during a day with blue clear sky.

TV sales happen all year, but Black Friday season sees the biggest discounts.

Roberto Machado Noa/Getty Images

Second, massive discounts on TVs are rare in general. It might be counterintuitive, but TVs typically don't have much mark-up. There isn't a lot of profit in a $500 TV. So unless the store is trying to clear out stock, you shouldn't expect a gigantic drop in price even during sales. Plenty of good discounts are available, they're just not going to be "50% off" or similar, unless there's a specific reason that model is getting such an extreme discount. Or it's a doorbuster in limited quantities.

Third, most big companies don't allow stores to offer their own pricing. This is called UPP, or unilateral pricing policy. It means that a TV from that company is going to cost the same, whether it's on Amazon, in Best Buy, or anywhere else. Well, anywhere else that wants to continue selling TVs from that company. If this sounds sketchy, it is, but that's a topic for a different article

A cozy living room with Samsung's The Frame TV.

The Samsung Frame may look sophisticated, but your current TV might work just as well. 

Samsung

All in all, is it worth upgrading my TV?

Here's the short version:

Get a new TV now if:

  • Your current TV is having issues, or is too old to connect to a streaming service like Netflix.
  • You're willing to buy from a place that has a price-match policy, in case there's a sale.
  • You want something bigger than what you have now.

Don't get a TV now if:

  • Your current TV works fine.
  • There's literally anything else you need or want to spend money on.

If you've got the itch for something new, but you're still on the fence, consider giving your TV a bit of a makeover. If you've never adjusted the settings, it's easy to do and will probably make your TV look better than it ever has. That might tide you over for a bit.

And if you finally decide that, yes, you're ready to buy a new TV now, we at CNET do have some guidelines and suggested models.

Editor's note: This story was first published in 2019 but is regularly updated with new info.


As well as covering TV and other display tech, Geoff does photo tours of cool museums and locations around the world, including nuclear submarinesmassive aircraft carriersmedieval castles, epic 10,000-mile road trips, and more. Check out Tech Treks for all his tours and adventures.

He wrote a bestselling sci-fi novel about city-size submarines and a sequel. You can follow his adventures on Instagram and his YouTube channel.