Amazon's popular video service, a direct competitor to Apple's iTunes, is coming to an app on the Apple TV box.
David KatzmaierEditorial Director -- Personal Tech
David reviews TVs and leads the Personal Tech team at CNET, covering mobile, software, computing, streaming and home entertainment. We provide helpful, expert reviews, advice and videos on what gadget or service to buy and how to get the most out of it.
ExpertiseA 20-year CNET veteran, David has been reviewing TVs since the days of CRT, rear-projection and plasma. Prior to CNET he worked at Sound & Vision magazine and eTown.com. He is known to two people on Twitter as the Cormac McCarthy of consumer electronics.Credentials
Although still awaiting his Oscar for Best Picture Reviewer, David does hold certifications from the Imaging Science Foundation and the National Institutes of Standards and Technology on display calibration and evaluation.
Apple Monday confirmed rumors that an official app for the popular Amazon Video service will be available later this year on its fourth-generation $150 Apple TV streaming and gaming box, which debuted in October 2015. Earlier generations also lacked Amazon apps.
Watch this: Amazon's Prime Video is coming to Apple TV
The announcement was a quick mention during the WWDC keynote by Apple CEO Tim Cook. CNET reached out to an Apple representative for more details, but she declined to provide any.
Until now Apple TV lacked an app that allows streaming of Amazon video, which is available on Apple's iPhones and iPads. Even there, however, the Amazon Video app is a stripped-down version that doesn't allow purchases. It's currently unclear if the upcoming Apple TV Amazon app will.
Shortly after Apple TV's debut, Amazon stopped selling the device, along with Google's Chromecast. An Amazon spokesperson said the change had to do with its Prime Video service, which wasn't easily available on the devices.
Currently the only way to buy and rent TV shows and movies to watch on Apple TV is by using Apple's own iTunes service. Competitor Roku has sold devices with an Amazon app since 2011, and CNET's review of the Apple TV cited lack of Amazon in "The Bad" section.