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Pew pew: Xbox deodorant helps you smell like a gamer

And you know you wanna smell like a gamer.

Lynx Xbox
Time to take your armpit bouquet to the next level of the game, my friend.

A new line of fragrances wants to help gamers nab high scores when it comes to body odor.

Lynx, known in the US as Axe, has partnered with Microsoft for a line of hygiene products called Lynx Xbox, according to GameSpot. The line includes shower gel, deodorant and body spray.

Marketing copy describes the aroma of these offerings as "a fresh scent of pulsing green citrus, featuring top notes of kaffir lime and winter lemon, aromatic herbal middle notes of mint and sage, and woody bottom notes of patchouli and clearwood." Game on.

Now playing: Watch this: Xbox One S: All-Digital Edition drops discs

"In games, even the most insurmountable challenge can be overcome by lifting your game," Tania Chee, business group lead for Xbox ANZ, said in a press release Wednesday. "Now, powering up can be as simple as a quick spray before you head out the door."

Lynx Xbox will be available only in Australia and New Zealand, starting in July, with no word on whether there'll be a global release. Microsoft does have its E3 press conference happening Sunday at 1 p.m. PT (4 p.m. ET), and anything could be announced then.

Lynx didn't respond to a request for comment.

Who knows? These side-scrolling sundries could help gamers avoid smelling like they haven't showered in a fortnite.


Originally published on June 4.
June 5: Adds statement by Xbox ANZ.