To help slow the spread of the coronavirus, the UK Department for Digital, Culture, Media and Sport (DCMS) is using advertisements in mobile games to encourage social distancing. The message "Stay Home. Save Lives" has begun to appear in popular games like Candy Crush Saga, Sniper Elite 4, Dirt Rally 2.0 and Farm Heroes.
The DCMS teamed up with leading gaming companies in the UK like King Games, Rebellion and Codemasters to include the messages, with the help of geotargeting technology.
"It is absolutely vital that we all follow the simple government advice to stay at home, protect the NHS and save lives. I'm delighted to see the UK's brilliant video games industry stepping up to strongly reinforce this message to gamers across the UK," Cultural Secretary Oliver Dowden said in a release Monday.