Some livestreamers make $50,000 per hour playing video games, report says
Who says you can't make a career out of playing video games?
Shelby BrownEditor II
Shelby Brown (she/her/hers) is an editor for CNET's services team. She covers tips and tricks for apps, operating systems and devices, as well as mobile gaming and Apple Arcade news. Shelby also oversees Tech Tips coverage. Before joining CNET, she covered app news for Download.com and served as a freelancer for Louisville.com.
She received the Renau Writing Scholarship in 2016 from the University of Louisville's communication department.
Publishers sometimes send the streamers a beta of their game ahead of the release date. The streamer will then play through the demo on Twitch, a livestreaming platform, or upload a video of the play-through onto their YouTube channel.
For example, Take-Two will reportedly pay livestreamers to test Borderlands 3 and Ubisoft plans to give streamers access to Tom Clancy's Ghost Recon Breakpoint.
"Having celebrity streamers play games is an important part of the business," Strauss Zelnick, Take-Two's chief executive, said in an interview with the Journal. "It is relatively new, but it has to be organic. The streamers have to believe in it."