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Pokemon Go looks for love with Valentine's Day celebration

This week-long special event involves more candy and more pink Pokemon.

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Dan Ackerman Editorial Director / Computers and Gaming
Dan Ackerman leads CNET's coverage of computers and gaming hardware. A New York native and former radio DJ, he's also a regular TV talking head and the author of "The Tetris Effect" (Hachette/PublicAffairs), a non-fiction gaming and business history book that has earned rave reviews from the New York Times, Fortune, LA Review of Books, and many other publications. "Upends the standard Silicon Valley, Steve Jobs/Mark Zuckerberg technology-creation myth... the story shines." -- The New York Times
Expertise I've been testing and reviewing computer and gaming hardware for over 20 years, covering every console launch since the Dreamcast and every MacBook...ever. Credentials
  • Author of the award-winning, NY Times-reviewed nonfiction book The Tetris Effect; Longtime consumer technology expert for CBS Mornings
Dan Ackerman
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Niantic

Like a disappointing box of drug store candy, Niantic and The Pokemon Company are promoting a Pokemon Go Valentine's Day special event that isn't likely to put stars in your eyes.

On the official game blog, the Pokemon Go team says:

With Valentine's Day just around the corner, we couldn't think of a sweeter time to double the amount of Candy you'll earn every time you catch, hatch, and transfer Pokémon. Your Buddy Pokémon is also getting into the Valentine's Day spirit and will find Candy twice as fast!

Candy is always dandy, but the real draw for Pokemon collectors is going to be more frequently spotted pink-colored creatures.

Throughout the celebration, you'll notice that Chansey, Clefable, and many other adorable pink Pokémon will be encountered more frequently in the wild.

It's not the most epic update in the world, but at least you'll have more than the 24 hours that officially constitute Valentine's Day to collect these extras. The Pokemon Go Valentine's Day Celebration runs from today through Feb. 15.