Ouya launches for $99; already sold out on Amazon, GameStop

The open-source game console is still available at other online stores, including Best Buy and Target.

Don Reisinger
CNET contributor Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a variety of other publications including PC World and a host of Ziff-Davis publications.
Don Reisinger
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Ouya, the open-source game console that became a massive hit on Kickstarter, has officially launched to the public. And already, it's unavailable in a few online stores.

As expected, the $99.99 console hit the market on Tuesday at Best Buy, GameStop, and Target. The Android-based console is also available at Amazon. However, as of this writing, Ouya is already sold out on Amazon and GameStop. It is still available online at Best Buy and Target.

The Ouya console doesn't have the firepower of its competitors, like the upcoming Xbox One and PlayStation 4. But thanks to its Nvidia Tegra 3 chipset, it's easy for developers to port their mobile titles to the console. According to Ouya, the console currently has more than 170 downloadable games, as well as a built-in software development kit that enables people to create and test titles right from the hardware. Several streaming apps, including Plex, XBMC, and iHeartRadio, are also available.

"It's incredible to think that a little under a year ago Ouya was just an idea -- we wanted to do something completely new in console gaming: build a $99 game console, with no discs to buy, open to all developers, and affordable to all gamers," Ouya CEO and co-founder Julie Uhrman said in a statement Tuesday. "Today, Ouya is real."

The Ouya console comes with one controller. Additional controllers cost $49.99 each.

CNET got an early hands-on look at the console earlier this year; look for our full review later this week.